Maccabiah Games, 1973–1997.
“The Maccabiah Games job was the first time that I created an entire promotional campaign. Before that, one designer would produce a billboard poster, another would design a medal, a third one would design the front cover for the catalogue, and yet another would design a coin – and each would be given free rein to design as he/she saw fit. But I refused to work this way, and said there had to be a single, focused visual message, and this concept carried through the Maccabiah Games for over the next twenty-four years. I created the designs for six Maccabiah Games – in recognition of which the International Olympic Committee awarded me the title of Olympic Artist of the Year”.
The Maccabiah Games, are an international Jewish and Israeli multi-sport event now held quadrennially in Israel. It is the third-largest sporting event in the world, with 10,000 athletes competing. The Maccabiah Games were declared a “Regional Sports Event” by, and under the auspices and supervision of the International Olympic Committee.