Corporate identity



Comprehensive design for Habima National Theatre, 1968–70.

In a previous remodeling of the Habima National Theatre, in 1968–70, Reisinger presided over a total image makeover based on an emblem he designed for the theater, with a distinctive, proscenium-arch-like rendition of the Hebrew letter heh (ה), which flanks the Hebrew for Habima (הבימה) on both sides. Elements of this emblem then featured in other graphic applications (such as the theater’s stationery and entry tickets); in a custom-designed pattern for the carpet in the theater’s entrance lobby; and even in three-dimensional elements such as light fixtures and door handles. This stylistic unity clearly communicated the theater’s distinctive identity in all its points of contact with the public.



Entry tickets

Sketch for logo design, 1968–69

Preparatory sketch for My Fair Lady advertisement, 1963–64

Sketch for carpet design (detail), 1968–69

Carpet sample, 1968–69

Carpet sample, 1968–69

Upholstery design sample, 1968–69

Door handles

View of light fixtures in situ

Light fixture

Sketches for light fixtures (detail)

Poster for My Fair Lady, Habima National Theatre, produced by Giora Godik, 1964

Poster for Habima National Theatre’s Julius Caesar by William Shakespeare, 1961

Poster for Habima National Theatre’s The Queen and the Rebels by Ugo Betti, 1961

Poster for the international theater day, in commemoration of William Shakespeare's 40th Birthday

Poster for Habima National Theatre’s Blues for Mister Charlie by James Baldwin, 1969

Comedy of Errors by William Shakespeare, 1962

Habima's 70th anniversary

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